Smart mirror can guess your size

Posted on April 23rd, 2022

A mirror that can tell you what size you'd take in various clothing brands is starting to make its appearance in retail stores — potentially obviating a trip to the dressing room.

Why it matters: 80% of clothing returns are size-related. When people can try on garments virtually — either online or in front of a smart mirror in a store — they're less likely to return them and more likely to buy additional items.

Driving the news: While lots of apps let you input your measurements and see size recommendations, the FirstLook Smart Mirror from a company called MySize is one of a small but growing number of AI tools that will match your figure to particular sizes from particular brands.

• First, you use the sensors in your phone to map your body contours and store a "MySize ID," which is private to you.
• Then, you use your MySize ID to buy clothes online from participating manufacturers — like Levi’s, Lacoste, Nautica and Gant — or in a retail store that has the FirstLook Smart Mirror.
• The mirror, introduced in February, is in more than 1,000 retail locations.

"The vision is to change the way people buy clothes," Ronen Luzon, CEO of MySize, tells Axios.

• It's especially useful for buying children's clothes, Luzon says: Parents can update their kids' measurements every few months.

The big picture: Clothing sizes vary from brand to brand, and retailers lose a lot of money taking back returns. Lots of AI companies are working on the problem by making tools that will pinpoint your fit.

Original article: https://www.axios.com/smart-mirror-size-online-shopping-0b034169-1e33-4931-97bf-2c1210745d7f.html